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  • Samsung Continues its Anti-Apple Campaign with Latest Galaxy S4 Commercial


    Samsung once again sets its sights on Apple’s flagship iPhone in a recent commercial. The new advertisement, the South Korean company tries to point out the “inadequacies” of the iOS device while touting the new Galaxy S4 features, such as Air View.

    The ad starts off showing a group of just-graduated teenagers hanging out at a pool party with their Galaxy S4s. At the party are old parents with their iPhones, some even carrying the new iPhone 5, which Samsung tries to portray as a smartphone relic. The main character, who is the host of the party, and other teens show off their S4’s features in a series of short vignettes. Samsung’s Air View technology, where a call can be answered with the wave of a hand is a key feature that is shown off.

    In another scene, a young woman snaps a pic and immediately shares it with her friend using the S Beam file transfer protocol. The mother who asks for a copy is teased by saying that her phone “doesn’t do that.” The ad slowly moves toward a conversation about “some smartphones being smarter than other smartphones,” which is trying to showcase Galaxy S4 features that the iPhone doesn’t have.

    Those of you who haven’t seen the commercial can watch the video below:



    While the latest TV spot is a bit of a different approach than previous campaigns, it still has a touch of elitism, which Samsung hasn’t kept up with in market share according to the latest U.S. smartphone statistics.

    What did you think of the latest Samsung commercial?

    Source: Samsung via PC Mag
    This article was originally published in forum thread: Samsung Continues its Anti-Apple Campaign with Latest Galaxy S4 Commercial started by Akshay Masand View original post
    Comments 49 Comments
    1. yatezy's Avatar
      yatezy -
      Quote Originally Posted by subywrex View Post
      Lol funny thing is all these features people keep listing such as waving your hand over your phone to do stuff or auto scrolling these are NOT features of android. To my knowledge these are features of samsungs touchwiz and the second you flash your custom rom you lose all these functions.
      Yep most of these are TouchWiz features. You only lose them if you flash a ROM that's based on vanilla android, if you flash a Samsung ROM you obviously keep them.

      In reply to the Wave Control app, I understand about it being backwards for the most part but for things were you can't hold your phone, driving mainly in my case, it's fantastic to change songs by just swiping your hand passed it.
    1. subywrex's Avatar
      subywrex -
      Quote Originally Posted by yatezy View Post
      Yep most of these are TouchWiz features. You only lose them if you flash a ROM that's based on vanilla android, if you flash a Samsung ROM you obviously keep them.

      In reply to the Wave Control app, I understand about it being backwards for the most part but for things were you can't hold your phone, driving mainly in my case, it's fantastic to change songs by just swiping your hand passed it.
      I can definitely see how it would be useful!
    1. Breezy215's Avatar
      Breezy215 -
      Quote Originally Posted by vinaygoel2000 View Post
      ^^ Can u name just one Android phone that was released in 2010 that runs Android 4.2?

      Thank you.
      +1 Touché!!!
    1. DamageInc.'s Avatar
      DamageInc. -
      I'd never buy a GS4 ****. In comparison to apples iPhone 5 it's just pathetic . The only thing that speaks for that plastic ******** is the 5" Display. But i5 is the most beautiful smartphone I've ever seen.
    1. Raptor2213's Avatar
      Raptor2213 -
      I dislike any company that 'bashes' and 'mud-slings' its way up.
    1. 5kylar's Avatar
      5kylar -
      All those nice features don't mean a thing if your LCD get smashed because a Samsung device can't stay together when it's dropped on the floor. Don't even get me started on Samsung and minor amounts of water
      But seriously, I know a few people who own jailed iPhones and love them as much as I love mine jailbroken. Apple just makes quality products (and for the record an iPhone can get thrown around quite a bit before it's LCD shatters)
      As a user that's played both sides, I have to say Cydia will always be my go-to "Appstore"
    1. yatezy's Avatar
      yatezy -
      Quote Originally Posted by 5kylar View Post
      As a user that's played both sides, I have to say Cydia will always be my go-to "Appstore"
      Cydia is the one thing I miss most since I've changed over. Having all the tweaks in one easy to navigate place is brilliant. Rummaging around xda can be fairly hard at times esp if you don't visit it regularly.
    1. orgy9111's Avatar
      orgy9111 -
      Quote Originally Posted by b1997469 View Post
      i would happily get the s4 for 1 very good reason. Is not apple. Also its not locked down tight. You don't need to jailbreak it to do everyday things. Its so much more user friendly. Ad most apps are free compared to the apple version of the exact same app.
      After owning 3 iphones and 2 ipads is about time i left that crap and got a better phone.
      The only way i will stay with apple is if intellescreenx will work in ios7 without jailbreaking and the next iphone is half price compared to the s4. If those 2 things don't happen its s4 for me.
      Everyone i know that had an iphone and who now have androids wont go back to apple, they are all really happy and regret taking so long or even regret getting an iphone in the first place.

      Another thing that will send me to android is if the iphone 4 is blocked from ios7 which is what i'm expecting. Its already missing a lot of features from ios6 so im guessing it will be missing even more from ios7 thats if it gets it to start with.


      androind user friendly??????? You must be talking out of your a@@
    1. Tperry's Avatar
      Tperry -
      Quote Originally Posted by orgy9111 View Post
      androind user friendly??????? You must be talking out of your a@@
      If my computer illiterate wife can use it, it can't be THAT complicated. Unless you are a complete macaroon.