Apple Kicks Off Countdown to 50 Billion App Downloads
The ritual has returned.
On Thursday, Apple once again initiated the familiar tradition of dramatically counting down to a milestone number of app downloads.
This time, the big number is 50 billion. As always, the big winner - the man or woman who downloads the 50 billionth app - will receive a $10,000 iTunes gift card.
Sweetening the pot even more this time, Apple says it will also award a $500 App Store Gift Card to the next 50 customers after the 50 billionth app download.
"Apps have revolutionized the way we play video games, consume news, do business, education, communicate, create art, and so much more," Apple says on the countdown page, which continues to tick away toward the magic number.