Microsoft Cautiously Preparing Smaller Next-Gen Surface Models
Microsoft is currently said to be planning on introducing its second-generation of Surface tablets with smaller displays this upcoming June. As part of this release, the company is reportedly taking a “cautious” approach since the initial models got off to a lukewarm start. Sources in Microsoft’s upstream supply chain indicated to DigiTimes
that the new Surface-branded devices are expected to be announced at the company’s Build Developers Conference, schedule for June 26 through June 28. If the source turns out to be correct, the new hardware would be unveiled roughly a year after the first Surface units were announced, though the actual hardware didn’t go on sale until late 2012.
Current suppliers for the second-generation models include manufacturer Pegatron, chassis maker Ju Teng, displays from both LG and Samsung, and processors from both Intel and Nvidia.
Microsoft is expected to introduce new Surface models with screen sizes between 7 and 9 inches as the market trends toward smaller tablets. For those of you unfamiliar with the original model specs, the first-generation of Surface hardware featured 10.6-inch displays.
The recent report also reiterated claims that Microsoft only achieved sales of 1.5 million total Surface units to date with a million of those being ARM-based Surface RT devices, and the remaining 500,000 being Intel-based Surface Pro units. The numbers were said to be about half the sales of the 3 million to 4 million that Microsoft had anticipated. Because of the apparently disappoint sales, Microsoft is reportedly taking a “cautious attitude” when it comes to hyping its second generation of Surface units.
We’ll have to wait and see what Microsoft reveals and if it will truly stack up well enough against its competition in order to gain further traction.