According to the latest market data from research firm IDC, Apple’s iPad fell to 39.6% of total worldwide tablet shipments in the first quarter of calendar 2013. The iPad posted year over year growth of 65.3% to reach 19.5 million tablets but Apple still saw its share of the total tablet market drop from nearly 60% a year ago to under 40% at the start of 2013.
Apple’s shipments just didn’t grow as fast as the rest of the booming tablet market according to IDC. On average, the total market grew 142.4%, led by Asus which grew its shipments by 350% year over year. Although its market share fell, Apple still exceeded IDCs expectations for the quarter. The firm had projected shipments of 18.7 million units for the three-month frame.
The Cupertino California company shipped more than double that of the second-place tablet maker, Samsung, which ended up seeing its shipments grow 282.6% year over year. The South Korean electronics maker shipped 8.8 million tablets in the quarter, earning it a 17.9% slice of the market. Asus ended up coming in third, shipping just 2.7 million units and garnering 5.5%. In fourth place was Amazon, which makes the family of Kindle Fire touchscreen tablets, taking 3.7% with 1.8 million units shipped. Last but not least, Microsoft came in fifth place as the company attempted to break in to the tablet market with the Surface. It earned 0.9 million shipments and a 1.8% market share.
According to IDC’s Research Director, Tom Mainelli:
Sustained demand for the iPad mini and increasingly strong commercial shipments led to a better-than expected first quarter for Apple. In addition, by moving the iPad launch to the fourth quarter of 2012, Apple seems to have avoided the typical first-quarter slowdown that traditionally occurred when consumers held off buying in January and February in anticipation of a new product launch in March.