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  • BlackBerry Boss Balks at Lasting Tablet Popularity


    BlackBerry CEO Thorsten Heins doesn't believe in the permanence of popularity when it comes to tablet computers. In a new interview, Heins expressed doubt that these must-have devices will still be in-demand by the close of the decade.

    "In five years I don’t think there’ll be a reason to have a tablet anymore,” Heins says. “Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”

    And Heins would know.

    After BlackBerry stumbled in the tablet space, the company resolved to focus its efforts on building up the struggling BlackBerry smartphone brand. And so far, the company's newfound focus on the BlackBerry line is paying off. Consequently, it doesn't appear that Heins has designs on the tablet market in the future.

    “In five years, I see BlackBerry to be the absolute leader in mobile computing -- that’s what we’re aiming for,” Heins says. “I want to gain as much market share as I can, but not by being a copycat.”

    Source: Bloomberg
    This article was originally published in forum thread: BlackBerry Boss Balks at Lasting Tablet Popularity started by Michael Essany View original post
    Comments 22 Comments
    1. steve-z17's Avatar
      steve-z17 -
      Haha! BB the leading company in mobile computing.....that's a good one!
    1. GrumpySod's Avatar
      GrumpySod -
      This just sounds like a wee boy that's lost a fight and saying he won't play with the other boys anymore!
    1. 6309phone's Avatar
      6309phone -
      Ridiculous. We know they exist in the future - just watch Star Trek!
    1. 5kylar's Avatar
      5kylar -
      Quote Originally Posted by steve-z17 View Post
      Haha! BB the leading company in mobile computing.....that's a good one!
      +1

      Lmao! Ya, BB will be the new Apple and Mircosoft will be the new Samsung and oh ya, Hell will freeze over just in time for the Unicorn apocalypse of 2020. F off BB, as long as Apple still makes iPads people will still want tablets
    1. slim.jim's Avatar
      slim.jim -
      I'm pretty sure most of the BB articles belong on the Onion, they are quite comical.
    1. Scotty Manley Silberhorn's Avatar
      Scotty Manley Silberhorn -
      Good markets share requires a good product. Back in the day it was a good product but by today's standards, Blackberry is like t-9 texting.
    1. bigboyz's Avatar
      bigboyz -
      P.S. BlackBerry..sell already. That is all for now.
    1. Norb's Avatar
      Norb -
      People still listen to a word of what he says?
    1. tridley68's Avatar
      tridley68 -
      Quote Originally Posted by bigboyz View Post
      P.S. BlackBerry..sell already. That is all for now.
      I see no reason for there to be blackberrys they are old outdated technology go away quietly You Suk! Heins
    1. danelgran's Avatar
      danelgran -
      Quote Originally Posted by 6309phone View Post
      Ridiculous. We know they exist in the future - just watch Star Trek!
      This is hysterical!!!! Truly made my day!!!!

      Thanks!

      -Kirk Out!
    1. AKCHRIS's Avatar
      AKCHRIS -
      He's irrelevant in the New World Order. It's Apple & Samsung's World BB is just in the Corner, trying to BE relevant.
    1. *T*'s Avatar
      *T* -
      To be honest, I'm sure there are going to be a lot of haters following this but I never thought tablets would succeed in the first place. I just don't see the appeal. I doubt tablets will be going away anytime soon, but who knows. Maybe it is a fad after all.
    1. GuiltyGearIsaac's Avatar
      GuiltyGearIsaac -
      Quote Originally Posted by 6309phone View Post
      Ridiculous. We know they exist in the future - just watch Star Trek!
      Wow most ironic comment of the day!
    1. exNavy's Avatar
      exNavy -
      You let your phones almost become entirely obsolete, your tablet was probably made by the dell axim people and you think you'll be in charge of computing?

      How about being the leader of fail in the next five years?
    1. wolverinemarky's Avatar
      wolverinemarky -
      smh im not sure Blackberry will be around in the next decade not unless they pull a nokia and join windows platform lol
    1. Perceptum's Avatar
      Perceptum -
      Quote Originally Posted by *T* View Post
      To be honest, I'm sure there are going to be a lot of haters following this but I never thought tablets would succeed in the first place. I just don't see the appeal. I doubt tablets will be going away anytime soon, but who knows. Maybe it is a fad after all.
      I thought the same way until I purchased an iPad. Tablets are not going anywhere.
    1. jghost's Avatar
      jghost -
      It's funny to see people say "Apple and Samsung will dominate the smartphone market forever" or "tablets will last forever! They aren't going anywhere." People said the same thing about VCRs and polaroid cameras -- look at them
      now.

      Oh, and mega companies can fall off the charts if consumers' tastes change or if a new product comes out that make smartphones or tablets obsolete. I know it is probably difficult to imagine, but it has happened repeatedly throughout history and will continue. If any of the current dominant players of a market, in this case smartphones and tablets, miss out on that new product they will have to play catch up. Just take a look at Intel.

      Point being, science and technology can change at the blink of an eye. We have some extraordinary people on this earth working day in and out to bring us gadgets and technology that could make a tablet or smartphone look rudimentary.
    1. GrumpySod's Avatar
      GrumpySod -
      Quote Originally Posted by wolverinemarky View Post
      smh im not sure Blackberry will be around in the next decade not unless they pull a nokia and join windows platform lol
      Nokia is far from save and windows is still not the os of choice!
    1. 5kylar's Avatar
      5kylar -
      Quote Originally Posted by jghost View Post
      It's funny to see people say "Apple and Samsung will dominate the smartphone market forever" or "tablets will last forever! They aren't going anywhere." People said the same thing about VCRs and polaroid cameras -- look at them
      now.

      Oh, and mega companies can fall off the charts if consumers' tastes change or if a new product comes out that make smartphones or tablets obsolete. I know it is probably difficult to imagine, but it has happened repeatedly throughout history and will continue. If any of the current dominant players of a market, in this case smartphones and tablets, miss out on that new product they will have to play catch up. Just take a look at Intel.

      Point being, science and technology can change at the blink of an eye. We have some extraordinary people on this earth working day in and out to bring us gadgets and technology that could make a tablet or smartphone look rudimentary.
      I'm not saying nobody will ever overcome Apple.. I'm just saying it won't be Blackberry
    1. RoloDiva13's Avatar
      RoloDiva13 -
      Waitaminute...Is this one of the guys that stood around a shiny conference room table scratching his head over how he "didn't get" the iPhone back in '07?