BlackBerry Boss Balks at Lasting Tablet Popularity
BlackBerry CEO Thorsten Heins doesn't believe in the permanence of popularity when it comes to tablet computers. In a new interview, Heins expressed doubt that these must-have devices will still be in-demand by the close of the decade.
"In five years I don’t think there’ll be a reason to have a tablet anymore,” Heins says. “Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”
And Heins would know.
After BlackBerry stumbled in the tablet space, the company resolved to focus its efforts on building up the struggling BlackBerry smartphone brand. And so far, the company's newfound focus on the BlackBerry line is paying off. Consequently, it doesn't appear that Heins has designs on the tablet market in the future.
“In five years, I see BlackBerry to be the absolute leader in mobile computing -- that’s what we’re aiming for,” Heins says. “I want to gain as much market share as I can, but not by being a copycat.”