Microsoft’s Windows Phone 8 platform may have just started gaining traction and despite not being a top contender, it hasn’t stopped Microsoft from trying to mock the industry-leading rivals Apple and Samsung in a new commercial touting Nokia’s Lumia 920. Those of you who are interested in the video can take a look at it below:
The commercial, which takes place at a wedding, starts off with wedding attendees snapping pictures of the nuptials on their iPhones and assorted Galaxy devices. One of the guests berates another for blocking the action, causing a fight to start. Apple and Samsung users both start the stereotypical Android vs. Apple arguing until a fight breaks out.
Although the commercial’s aimed to highlight Nokia’s flagship handset, the Lumia 920, and the Windows Phone 8 platform, the ad draws attention to the fact that both Apple and Samsung have a duopoly in the smartphone sector. Apple and Samsung are essentially the only manufacturers, whose mobile segments are generating profits, capturing 103% of handset profits, when accounting for the losses their competitors have taken.
For those of you who don’t know, Nokia is one of the competitors that has been losing money. The company, which at one point in time used to be atop the cell phone market, has since gone on to massive losses and nose diving market share as Apple’s iPhone and other smartphones have come to dominate. The manufacturer lost $3 billion over the course of 2012 as it struggled to cut costs and reverse its slide. The difficulty in gaining back market share lies within its choice of operating system. Nokia bet large on Microsoft’s Windows Phone platform, sticking with it through Windows Phone 7 and on to the current Windows Phone 8, even delaying the release of its new Lumia handsets until a massive, Microsoft guided-launch event that showed off a line of Windows phone 8 devices.
As of late though, Nokia has been seeing positive signs. Its new line of Windows Phone 8-based Lumia handsets have received generally solid reviews and sales have picked up with the 5.6 million Lumia units moving in the last quarter, up from 4.4 million in the previous quarter. Nokia also seems to be targeting emerging markets with an inexpensive Lumia handset, while the manufacturer is also said to be preparing to release a model on the United Starts largest wireless carrier, Verizon.
Ultimately, we’ll have to wait and see how Nokia continues to fare going forward.
Source: Windows Phone