Apple's iPad Takes Top Prize in J.D. Power Study Once Again
J.D. Power and Associates released its most recent study on customer satisfaction in the tablet segment this week, with Apple’s iPad taking the top prize for the second time in a row. Volume 1 of the J.D. Power and Associates 2013 U.S. Table Satisfaction Study was released this week, showing Apple at the top of the pile both in overall ranking and significantly outpacing competitors in terms of overall quality. The iPad scored 836 on a 1,000-point scale of owner satisfaction and an industry-best five out of five on the J.D. Power Circle Ratings for Consumers, rating it “among the best” for tablets.
Close behind Apple in terms of customer satisfaction was Amazon, which scored 829 on the Overall Tablet Index Rankings. Both manufacturers were above the industry average of 828. Samsung, Asus, and Acer rounded out the top five manufacturers' scores of 822, 818, and 784 respectively. The study looked at tablet owners who have owned their tablet for one year or less with five key factors being used to evaluate satisfaction. Performance was the most important followed by ease of operation, styling and design, features and cost.
The release marks the second time in a row that Apple’s iPad has taken the top spot according to J.D. Power. The same study issues last September found Apple and Amazon in the same positions although both had slightly higher scores.
Other notable things to point out include facts about the study which also looked at tablet owner behavior. Interesting facts included the fact that 5 % of tablet owners were found sharing their device with at least one other person. The sharing appears to be tied to greater overall satisfaction too as users that shared their tablets with four or more people reported satisfaction 28 points higher than users that didn’t share their devices. The tablet also appears to be a better way of browsing the Internet as tablet owners who have smartphones reported spending 36% more time web browsing on tablets than on their smartphones.
Source: JD Power and Associates