Although it doesn't take a survey to show that Apple continues to benefit from strong loyalty among its product junkies, our friends at Yankee Group couldn't help but explore how loyalty boosts Apple's sales year after year.
Platform loyalty is now so strong among Apple devotees that Android may see its domestic smartphone marketshare erode as a direct result. "Despite press excitement about Samsung, Apple continues to gain share against all Android devices," the report reveals.
While Samsung may have garnered huge press attention from its Galaxy S IV announcement, consumer intent to buy Samsung phones is less than half that of iPhones in the U.S. In fact, iPhone intent to buy is statistically tied with the intent to buy all Android phones combined.
"Apple’s 'black hole' ecosystem captures subscribers who never leave," Yankee Group reports, "while Android smartphones are losing one out of every six customers to other manufacturers. These trends will drive Apple ownership well past Android ownership by 2015 and will reinforce Apple’s dominance in tablets as well."
Source: Yankee Group