According to the latest data from the IDC's Worldwide Quarterly Mobile Phone Tracker, Apple's iPhone is losing market share despite the overall health and vitality of the global smartphone industry.
IDC reveals in its new report that worldwide smartphone shipments topped those of feature phones for the first time in history during the first quarter of 2013. Smartphone gains, however, didn't help Apple, which saw the iPhone's marketshare slip to less than 20%.
Apple's smartphone shipment volume hit a new first-quarter high thanks in part to the iPhone 5, with volume growing 6.6% year over year. However, the last time the iPhone maker posted a single-digit year-over-year growth rate was 3Q09. The iPhone maker has held the second spot in the smartphone rankings for the past five quarters. Apple's mix of models shipped to market is increasingly diversified as it tries to reach new buyers.
"Phone users want computers in their pockets. The days where phones are used primarily to make phone calls and send text messages are quickly fading away," says Kevin Restivo, senior research analyst with IDC's Worldwide Quarterly Mobile Phone Tracker. "As a result, the balance of smartphone power has shifted to phone makers that are most dependent on smartphones."