Apple's iPad Continues to Control Roughly Half of the Tablet Market
Apple’s iPad continues to dominate the tablet market but Windows 8 tablets seem to have made a small impact, accounting for one in fourteen tablets shipped in the first quarter of 2013. According to Strategy Analytics, global tablet shipments in the first quarter of 2013 hit 40.6 million units. Of those, Apple’s iPad and iPad mini accounted for 19.5 million units, or 48.2% of the market. The figure is down from the same quarter a year ago, when the iPad had 63.1% of quarterly shipped units.
The difference this year was attributed to an increase in competition. From Google’s Nexus 7 to Samsung’s Galaxy Note 8.0, the Android tablet segment has grown from 34.2% of shipments last year to 43.4% of shipments for this quarter. From January to March, roughly 17.6 million Android tablets shipped, narrowing the shipment gap between Android and iOS very quickly.
Microsoft’s Windows 8 platform is a relatively new entrant into the tablet sector but it seems to starting to gain some traction. Windows 8 tablets accounted for 7.4% of tablet shipments last quarter. The number is roughly less than one-sixth the number of iPads shipped with the platform’s sales figures being a disappointment for Microsoft, which has found itself scrambling to regroup and retool its approach when it comes to the tablet market. The company and its partners seem to have a foothold in the segment, one from which they’ll attempt to expand Windows 8’s footprint. Although the traditional PC market is imploding, the tablet market seems to be flourishing, having grown 117% year-on-year through the first quarter.
It should be noted that the Strategy Analytics’ figures are based on shipments and not necessarily indicative of sales made to consumers. Previous measures of web traffic continue to show Apple’s iPad being several leagues ahead of the competition, regardless of the projected shipment numbers.
Source: Strategy Analytics