Survey Reveals 19% of Consumers Show Interest in Purchasing Apple's "iWatch"
A new survey recently discovered strong consumer interest for a hypothetical “iWatch” from Apple, with 19% of consumers declaring themselves “likely” to buy such a device. The recently published data from ChangeWave Research on Friday that found that 5% of consumers considered themselves “very likely” to purchase a smart watch from Apple for themselves or someone else. Another 14% indicated they are “somewhat likely” to do the same.
This is compared to roughly 18% of consumers polled in January 2010 said they were likely to buy a hypothetical Apple tablet, with 4% of those being “very likely.” Another poll conducted in 2005 found that the number of people interested in purchasing an Intel-based Mac was the same number, 18%.
The survey seems to bode well for an “iWatch,” if Apple were to actually release such a product. When looking at the results for the iPad, which are similar to those of the ‘iWatch,” it leaves hope as the iPad has dominated the tablet landscape since its launch in 2010, fending off a number of copycats and newcomers alike, while the company’s switch to Intel chips has also played a strong role in boosting Mac sales to new heights for the platform.
One of the strong factors that drives interest in an Apple smart watch is loyalty to Apple, as 18% of “likely” buyers said they trust Apple. Another 16% said they are most interested in the convenience a smart watch would offer, while 14% were interested in the “cool factor,” and 11% said they were interested in how easily they believe such a device would interact with other Apple products.
Rumors of an Apple smart watch began to pick up steam earlier this year, when a number of reports claimed that the company is developing a wearable wrist accessory. One of the reports claimed that the company has a 100-person team working on the project. Interest in smart watches continues to intensify after the Pebble raised well over $10 million in financial backing on Kickstarter last year. Since then, Google, LG, Microsoft and Samsung are all working on their own smart watches.
Source: ChangeWave Research