The iPhone 5 is off to a strong start with T-Mobile, according to the carrier that introduced Apple's current generation smartphone to T-mobile subscribers on Friday.
Not surprisingly, executives at T-Mobile didn't wait long to boast of the successful weekend launch.
“Today has been gangbusters for T-Mobile,” CMO Mike Sievert told AllThingsD. “We experienced lines out the door this morning at nearly all of our almost 3,000 stores nationwide.”
T-Mobile is making the iPhone a key part of its rebranding effort — a push that also includes ditching phone subsidies and long-term contracts and playing a serious game of catch-up when it comes to building its LTE network.
We'll have to wait for that.