Shortly before debuting the iPhone 5 on its network later this week, T-Mobile recently announced the start of a trade-in program that offers current iPhone owners a chance to grab the latest Apple handset at no upfront cost and a $120 credit to put toward the “un-carrier’s” monthly device fee. The announcement comes within a week of T-Mobile beginning to accept pre-orders for the iPhone 5 ahead of the device’s official launch date this Friday.
As noted by The New York Times, outside of the special offer, T-Mobile will be selling the 16 GB iPhone 5 for $100 with a $20-per month charge spread over the next two years covering the remaining device cost. As part of its “un-carrier” campaign, the carrier is doing away with device subsidies in exchange for lower monthly fees. According to T-Mobile marketing chief, Mike Sievert:
Our message to iPhone 4S and iPhone 4 customers is simple: bring in your device and trade up to iPhone 5 on T-Mobile. We're making it incredibly attractive to buy an iPhone 5 by pairing an un-beatable upfront price and trade-in offer with Simple Choice, the most hassle-free and affordable rate plan in wireless.
Will any of you be trading in and moving to T-Mobile as a carrier?
Source: The New York Times