Apple Reportedly in Talks with Yahoo about Deeper Service Integration for iOS
It was recently reported that Apple and Yahoo are in talks regarding how to better integrate the search company’s various services into the iOS platform. The improved integration would be on top of existing features such as sports scores and weather information. Although Apple already uses data from Yahoo Finance, weather and sports stats to power a handful of first-party apps, including Siri, sources are telling The Wall Street Journal
that the two companies are looking to expand their partnership.
According to a person who is familiar with the discussions, data from Yahoo News and other Yahoo Web properties could be “preloaded” onto Apple’s iOS devices, with much of the focus being directed toward Siri functionality. As of right now, Yahoo’s presence on iOS is limited to the Stocks app, the Weather app, a search option in mobile Safari and sports as accessed through Siri.
It was pointed out by WSJ
that no concrete deals have been made and the talks remain in their early stages. Although it’s just speculation, the Cupertino California company could potentially be looking to move further away from Google integration in iOS, replacing existing services with those from Yahoo instead. With iOS 6, Apple made it clear that they were looking to move away from Google for their first party apps as the company released their own Maps app and also removed the built-in YouTube app, both of which have been present in iOS since 2007.
We’ll have to wait to see what the talks lead to.
Source: The Wall Street Journal