Apple Shows Us 'Why You'll Love iPad'
As a counterpart to the dedicated section of its website launched last week for the iPhone, Apple is now allocating some serious digital real estate to the iPad with a new "Why You'll Love…" campaign.
"When iPad was introduced," Apple says on its website, "there was nothing quite like it. And there still isn’t. Today millions of people are using iPad and iPad mini to do just about anything you can imagine. Here are a few reasons why they’re loving every minute of it."
The page, which focuses on both the iPad and iPad mini, highlights all the attributes, honors, and awards that Apple's tablet line has earned since the first generation iPad debuted in the spring of 2010. For now, it isn't clear if Apple is doing a short-term campaign, or if "Why You'll Love iPad" will remain a permanent fixture of the Apple website.
To check out the new promotional magic for yourself, click here