Apple Rumored to Cut iPad mini Shipments by 20% Signaling Next-Gen Model
According to a new rumor from the Far East, Apple has cut shipments of the iPad mini by up to 10 to 12 million units going into the second quarter. This move suggests that the Cupertino California company could already be ramping down for a next-generation version.
Based on sources that provided DigiTimes
with supply chain information, the shipment cut could peak at 20% in April and continue throughout the second quarter. If the numbers are correct, the decrease may bring total iPad shipments to as low as 10 million units for the three month period ending in June.
No specific reasoning was given for the drawdown but the publication claims Apple is adjusting channel reserves for a next-generation model expected to be unveiled in the third quarter. The sources speculate the cut is due to heightened competition from rival 7-inch form factors running Google’s Android operating system.
The market research firm NPD noted that Apple is likely to ship 55 million iPad minis and 33 million iPads in 2013, a significant change from Cupertino’s December expectations of 40 million and 60 million units, respectively. It was reported earlier in March that Apple was making preparations for a third-quarter launch of the second-generation iPad mini, which will supposedly boast an upgraded Retina display. We’ll find out in time by being patient.