Chevy Promotes Siri Eyes Free Integration in New Commercial
In just over a month after the release of its first models with built-in Siri became available, Chevrolet has begun boasting about its compatibility with Apple’s digital assistant in a new ad campaign featuring the iOS eyes free feature. The 30-second spot shows a white Chevrolet Sonic being driven around a virtually all-white space, the driver interacting with Siri by pressing a steering wheel-mounted button that activates the iOS digital assistant.
Chevy’s Sonic integrates with Apple’s Siri by using Chevrolet MyLink, an infotainment system that brings a user’s smartphone capabilities into alignment with the vehicle. With both Siri and MyLink working together, users can make voice-activated, hands-free calls to iPhone contacts, play songs from their iTunes libraries, listen to and compose texts and iMessages and access Calendar functions easily.
For those of you who didn’t know, Chevy is the first automaker to bring Siri Eyes Free integration to the market. Along with the Sonic, Chevy is also rolling out the Spark, which is another model with built Siri. Both cars will feature the steering wheel button that activates Siri, allowing users to interact with an iPhone without looking down to see responses. In addition to Chevy, nine other automakers have pledged to integrate Siri Eyes Free functionality into some of their models. These include established manufacturers such as BMW, Mercedes-Benz, Land Rover, Toyota, Jaguar, Audi and Honda.
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Are any of you interested in using the feature in your car? Share any thoughts and opinions below!