HBO Considers Offering Online Subscription Through HBO Go Streaming Service
The premium network HBO, which is currently available to paying cable TV subscribers, could possibly change their model through the company’s HBO Go streaming service in the future. The company first gave signs that it may be willing to shake up its business model in an interview with Reuters
. The comments that were made were done so by HBO Chief Executive Richard Plepler, who said that HBO Go could “evolve” with broadband partners.
Although HBO Go currently requires users to have an HBO subscription through a cable TV provider, the network’s CEO admitted that the company could package HBO Go with monthly Internet services through broadband partners, many of which are the same cable TV providers. Pleper said customers could pay roughly $10 or $15 per month (about the same price as a regular cable-only HBO subscription) as part of their Internet bill to have access to their network. One thing that did need to be resolved was the financial aspect behind the whole ordeal, as the network and its broadband partners would “have to make the math work” before such a program could be made available.
HBO’s interest and willingness to shake things up comes as competition continues to rise among Web-based media providers such as Netflix and Amazon, which have both begun producing their own original content available only to paid subscribers. An example of this Is Netflix’s recently found success with “House of Cards” a political thriller starring Kevin Spacey and produced by director David Fincher, with the same level of quality viewers see with HBO’s own programming.
We’ll have to wait and see what HBO ends up doing by being patient.