Study Reveals iPhone 5 Users and Galaxy S III Users Are Quite Alike
A new study regarding iPhone and Samsung Galaxy S III users suggests that they may be more similar to each other than they would think. Just like how Apple and Samsung go head to head on the courts, users of the devices sometimes do the same on the Internet. The study was based off of 500 iPhone and Samsung Galaxy S III user surveys conducted back in January and February; the report was released by Consumer Intelligence Research Partners.
According to respondents of the report, phone calls and email are not used as heavily as texting and browsing the web for users from both brands. 80-90 percent of iPhone and Galaxy S III owners text on their phones several times a day, whereas 75 percent of Galaxy S III users and more than 80 percent of iPhone users use the Internet multiple times a day. But it was reported that more Samsung users utilized the phone and email feature more than iPhone users, although response rates were close.
There was a ten percent difference in the two brands when it came to game playing and photo taking- almost 80 percent of iPhone users reported to be frequent phone gamers compared to only about 70 percent of Galaxy S III users saying the same. When it came to owning an iPad, iPhone owners were twice as likely to own it and Galaxy S III owners were twice as likely to own Android tablets.
Galaxy S III owners tend to upgrade their phones within Android platforms. More Android users switch over to the iPhone (about one in five owned Droid devices previously) compared to iPhone users switching over to Droid devices (about one in eleven Galaxy S III buyers used the iPhone previously).
When it came to carrier distribution, more than 50 percent of iPhone respondents were on AT&T, about 35 percent on Verizon and a little over 10 percent were on Sprint. But for Galaxy S III respondents, it was basically even amongst AT&T, Verizon T-Mobile and Sprint.
The overall report in differences was not all that significant between iPhone and Galaxy S III owners. Does this mean the battle between the fans of the two devices could end since users are not really that different from one another? We’ll let you decide.
Source: Consumer Intelligence Research Partners