Yankee Group research is stating that Apple is likely to gain ownership share in U.S. smartphones this year, similar to the way they did last year “rather than the other way around,” reiterating the lack of excitement around Samsung’s launch of the Galaxy S4. According to the firm’s VP of Research, Carl Howe:
While Samsung updated the internals and the software, the S IV is just another iteration on the Galaxy design to be slightly bigger, faster and with a few new apps. We fully expect the Galaxy S IV to be an excellent flagship phone for Samsung, but Yankee Group doesn’t see the S IV allowing Samsung to gain ground against Apple in the crucial U.S. market.
That’s actually a slight decline from the December quarter. Further, Samsung isn’t generating the same kind of brand loyalty that Apple owners have; in that same survey, only 61 percent of Samsung owners intend to buy another Samsung as their next smartphone; that contrasts dramatically with 85 percent of Apple iPhone owners intending to buy another iPhone. Unless Samsung works very hard to change consumers’ minds in the next six months, we actually see Apple gaining ownership share on Samsung in the U.S. in 2013 rather than the other way around.
Source: Yankee Group via AppleInsider