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  • WhatsApp Messenger to become Subscription Based by End of 2013


    The popular cross-platform messaging app that many of us have come to depend on, WhatsApp, is planning to revise its current one-time purchase fee for iOS users and move to a subscription model similar to the way the title is distributed on other platforms such as Android, Blackberry, and Windows Phone.

    In a recent interview, CEO Jan Koum said the subscription model will be applicable to new users, who would be able to download and use the app for free for one year before being subject to an annual fee. No decision has been made in regards to the pricing but the structure is likely to follow the company’s other apps, which currently carry a recurring cost of $1 per year.

    As of right now, users are required to make a one-time payment of $0.99 for access to the app’s ad-free services. Existing users are expected to be grandfathered in to the new pricing structure when the change takes place sometime this year. Koum revealed that his company is “relaxed on dates, but definitely this year. It’s on the road map,” referring to the new pricing change.

    WhatsApp has become enormously popular and transmits 17 billion messages a day. This is largely due to the rise of smartphones and data-based messaging. The publication noted that there are over 100 million account holders using Android devices alone. Established firms such as Facebook have recently boosted their own messaging services with the social network’s latest offering boasting free VoIP calling across North America. As far as the future of WhatsApp, Koum said a desktop client is something that won’t be arriving anytime soon as the world continues to move to an all-mobile ecosystem. Video streaming is also not in the cards for 2013 but could be a possibility in the coming years.


    For now, WhatsApp is still available in the App Store for the one-time fee of $0.99 for those of you who were interested in downloading it.

    Source: TechCrunch via AppleInsider
    This article was originally published in forum thread: WhatsApp Messenger to become Subscription Based by End of 2013 started by Akshay Masand View original post
    Comments 23 Comments
    1. IChi1d's Avatar
      IChi1d -
      I find more than 13 dollars in the street tax free, 1.00 or 99c is nothing to bi*ch about, especially for 1.00 year people spend more than that for a big mac and some soda junk food that will kill ya eventually so for business communication and keeping in touch it's no big deal.
      also there are apps in the app store that goes for 5 bucks and people still buy, once they up there game for updates and a solid service and please do add the option to send music files when this goes into effect, I really dont mind. Free is a good thing, but people have to live and today if everything is free dam how will people eat? another thing you dont have to buy if you dont want to just go with someone else, and im sure there are other apps out there that are free. whats app is just different in there own way. im no fan of this app thou.
      just my 2cents
    1. se23's Avatar
      se23 -
      Quote Originally Posted by Lachlan_drake View Post
      Ha ^this guy buys phone doesn't want to give his number to mates ah classic
      Looool u joker not mates but random girls you meet out etc
    1. avatar20's Avatar
      avatar20 -
      I've always debated if I should get this app or not but decided against it since the majority who i talk to are on an iphone anyways and uses imsg. If it's still a reasonable price for subscription and it so happens that the majority of the people who i need to talk to will be using it, then it probably won't bother me too bad to subscribe. Although, it may be just a good idea to get whatsapp now while it's still a one time payment even if I don't use it....