Gazelle CEO: No iPhone Trade-in Spike Expected After Galaxy S4 Announcement
This morning on CNBC, Gazelle CEO Israel Ganot revealed in an interview that smartphone trade-ins have begun to climb dramatically since late last week when Samsung raised the curtain on its new Galaxy S4 smartphone. But the increase, he claims, hasn't taken much of a toll on Apple's iPhone.
Based on the trend established during the last three days, it's primarily the Galaxy device user base that is interested in trading in a previous Galaxy model for the new S4, which will launch this spring.
If the numbers translate into market activity, the iPhone ecosystem won't see an exodus of iDevice loyalists flocking to the Galaxy S4. From the available preliminary data, it appears that the customers inclined to trade in their current smartphone already own an Android-powered Samsung device.
To listen to Ganot's brief interview from this morning, click here