People who own an iPad and/or iPhone will soon be getting access to shows like NCIS, CSI, and How I Met Your Mother as CBS recently announced the launch of its new app for iOS with full-episode streaming. The new CBS app lets userís stream full episodes of daytime and late-night shows within 24 hours of their airing. New episodes of primetime television programs will be made available for streaming on the eight day after its broadcast.
The app will start during the Fall TV season, integrated with the existing CBS Connect App, allowing users to take advantage of the iPad or iPhone as a second-screen device. The app will have integrated social feeds, live events where fans can engage directly with talent, and content synched to live broadcast shows. CBS will also be rolling out similar full-streaming apps for ďall major mobile and tablet platforms later this year,Ē which will include Android and Windows 8.
The whole move is a considerable step for CBS, which has usually been reluctant to move its programming away from its traditional broadcast television setting. CBS CEO Leslie Moonves said the company had been cautious to step forward onto mobile devices while protecting its home turf. According to Moonves:
We have been methodically and strategically finding new ways to satiate the appetite for our content on new platforms, while tapping into the tremendous revenue provided by doing so. Our announcement today achieves both of these objectives, while protecting our very healthy current ecosystem. In addition, by making our shows available on all the leading mobile devices out there, we are confident we will bring a whole new set of viewers to the CBS Television Network and build upon our standing as the #1 network in the business.