LinkedIn Rumored to Acquire Pulse Newsreader for more than $50M
The business networking giant, LinkedIn, is reportedly in talks to purchase the popular newsreader Pulse in a deal worth “tens of millions” of dollars, with the buy seen as a part of a larger push into content creation and consumption. AllThingsD
reported that LinkedIn will likely buy Alphonso Labs (creators of Pulse) which supposedly boasts a readership of 20 million users who read some 10 million stores via the service each day. While the price has yet to be divulged, sources say the acquisition is worth at least $50 million with a high end of possibly $100 million.
It was noted that Pulse was being courted by a “platform” company, which interested firms ranging from Microsoft to Yahoo. After some additional research, it was discovered that LinkedIn was likely to be behind the offer and could announce the purchase as early as this week. The news comes in as LinkedIn is looking to expand its reach beyond the networking market with the recent acquisition of CardMunch, SlideShare and Rapportive, all services which are skewed toward content creation and consumption. Pulse may be another step in that direction as the service, which includes both iOS and Android apps as well as a web version, serves up a slew of aggregated content feeds from a variety of sources to its users.
For those of you who didn’t know, the Pulse iOS app has been a featured title in the App Store for quite some time. It’s also been one of the best-selling iPad products for quite some time as well. Earlier this year, the company made a further push into social media after adding specially formatted YouTube, Tumblr, Instagram and Flickr feeds into its “Visual Mosaic” browsing experience. As of right now, we’ll have to wait and see what comes of the whole ordeal by being patient.