Android Sheds Market Share Straight to Apple in Q4
Although BlackBerry and Windows phones are hoping for a trickle-down effect in the smartphone space (that is, picking up users leaving Android or iOS) it appears that the majority of iOS and Android users are going to stick with one of these two dominant platforms.
These days, in fact, when Android loses smartphone market share, it goes almost exclusively to iOS. That's according to the latest data published by comScore on Wednesday. Apple's iPhone 5 helped the company to grow its smartphone market share by 3.5% in the U.S. during Q4 of 2012. Android, meanwhile, lost ground.
For the 3 month average ending Jan. 2013 vs. the 3 month average ending Oct. 2012, Apple retained 37.8% of smartphone subscribers, while Android's lead slipped to 52.3%. Although second place isn't as good as first place, Apple continues to make headway at Android's expense with each passing quarter.
To review the complete announcement and corresponding data from comScore, click here