In an effort to transform Walt Disney World into an even more warm and welcoming environment, the theme park may soon permanently dump those cold and uninviting turnstiles in favor of Apple devices.
The happiest place on earth is presently testing the use of Apple's iPod touches in place of traditional turnstiles. Disney employees are being equipped with the devices as a means to scan visitors into the park.
Our friends at Apple Insider discovered the pilot program, which clearly emulates Apple's retail strategy of equipping staffers with iDevices to facilitate speedier customer service and check-outs. At Disney, however, staffers dressed in character use the iPod touch to scan tickets of incoming visitors, making the arrival more cozy and inviting for all.
The move on Disney's part comes as no surprise given the close relationship Apple has enjoyed with the company for years, particularly during the tenure of Steve Jobs, owner of 7.7 percent of the company's common stock. Prior to his passing in 2011, Jobs had even been on Disney's board since May 2006.
Source: AppleInsider
Reply
