One can only feel bad for the parents of a 5-year-old boy named Danny Kitchen in the U.K. after they had received a £1,700 ($2500) bill from iTunes in less than fifteen minutes; unintentionally, of course. According to SWNS, the boy had asked the parents to enter an iTunes password on the parents' iPad to download the free iOS game Zombies vs Ninja from the App Store.
The game is indeed free, so when the parents checked to make sure it was free in the App Store, they thought nothing of it. In less than 15 minutes after the download, the 5-year-old boy had purchased so many of the in-app purchases, including weapons and power-ups, that the parents had ended up with a $2500 iTunes bill:
Originally Posted by SWNS
Perhaps next time the parents will take a little more caution before entering an iTunes password. Until then, the child is no longer allowed to use the parents’ iPad, and he is very sorry for the incident. Apple has refunded the family with all of the money that the child accidentally spent from the parents' wallets.
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In-app purchasable content is certainly becoming more popular. Free applications that offer in-app purchasable content is a good way for developers to get users to try games out and then end up tempted to purchase the in-game power-ups to avoid waiting a long time to earn them in the game. One such example is the freemium Real Racing 3 game, which is free and comes with many in-app purchases.
Sources: SWNS via Macgasm