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  • Former Apple CEO Says iDevice Maker Needs a 'Creative Leap'


    From Apple co-founder Steve Wozniak to former Apple CEO John Sculley, everyone seems to be telling Apple the same thing these days: it's time for something fresh.

    With shares of Apple struggling to regain their lost footing over the last five months, calls continue to mount for Apple to wow us again with something - anything - that's new and groundbreaking.

    In an exclusive interview with CNBC today, ex-CEO John Sculley admits that Apple is definitely in need of another "creative leap."

    "We're in a period now where there's kind of a lull in innovation so I wouldn't expect to see a creative leap from Apple for maybe a few years," said Sculley, who was CEO of Apple from 1983 until 1993. "Now is the fast follower evolution decade it's a time where we're not at a big breakthrough point in time, but where fast followers excel so Samsung, an excellent fast follower is doing really well."

    As far as Sculley sees it, Apple can only remain competitive in "the fast follower evolution decade" by ramping up its focus on emerging markets like China and India, where Android is outselling iOS devices at a fast and surprisingly overwhelming rate.

    Source: CNBC
    This article was originally published in forum thread: Former Apple CEO Says iDevice Maker Needs a 'Creative Leap' started by Michael Essany View original post
    Comments 15 Comments
    1. carlbgc's Avatar
      carlbgc -
      Why does anyone care about this guys opinion when he almost ran Apple into the ground?
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Considering Apple hasn't shown a fresh idea since January 9, 2007, they aren't wrong.
    1. ByteArt's Avatar
      ByteArt -
      And how was the iPad, which simultaneously created the consumer tablet and became the archetype for every other tablet in the last 3 years, not a fresh idea??
    1. Jokadaking's Avatar
      Jokadaking -
      Quote Originally Posted by feidhlim1986 View Post
      Considering Apple hasn't shown a fresh idea since January 9, 2007, they aren't wrong.
      You might be right about the products evolution but the developers that work with ios (including the jailbreak market) are getting more innovative in their craft through customization and helping make the device more like an on-the-go computer that can fit in your pocket. Pretty neat for something that most people only call and text on. #TakeAdvantage
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Quote Originally Posted by ByteArt View Post
      And how was the iPad, which simultaneously created the consumer tablet and became the archetype for every other tablet in the last 3 years, not a fresh idea??
      The iPad was in development prior to the iPhone. The iPhone came about from R&D on a Tablet device. The iPhone, iPod Touch, iPad, iPad Mini are all derivatives of the same thing. The iPhone is a small iPad, the iPad is a large iPhone. Technically the iPad is the last fresh idea Apple has had in the last 6 years, but going by product releases I would say the iPhone was. Maybe to be more accurate, the iDevice was the last fresh idea Apple has had.
    1. iLoveWindows&iPhone's Avatar
      iLoveWindows&iPhone -
      Essay, how did you come to the conclusion that he (Sculley) believes Apple needs to have a "creative leap" or bring "something fresh"? Based on the comments you sited, it seems to me he isn't saying that at all, perhaps the exact opposite actually. I believe he is saying something along the lines of we are at a point in the technology timeline where there won't be any huge advancements such as when the iPhone or iPad were released, but smaller advancements perfecting the current technology... At least that was my take on it.
    1. dhamien's Avatar
      dhamien -
      Should have read the thread before I posted.
    1. jOnGarrett's Avatar
      jOnGarrett -
      Quote Originally Posted by carlbgc View Post
      Why does anyone care about this guys opinion when he almost ran Apple into the ground?
      because unlike you he has knowledge of the inner workings of apple. he's also privy to information that you would never have access to. he has experience and perhaps a masters or PhD.
    1. holyshnikes's Avatar
      holyshnikes -
      I think most people have a point with the innovation. I'm always going to be an apple fan, and I usually always get the latest phone when it comes out. But I didn't bother with the iPhone 5. It's practically the same thing as my iPhone 4S. Just a bit lighter and longer. The only thing of really want is the better resolution front camera and 4G. But is that worth the upgrade?

      I think the bigger issue is that Apples information is leaked like crazy. I don't think anyone was surprised by anything when the iPhone 5 came out. It lost its wow.
    1. buggsy2's Avatar
      buggsy2 -
      Anybody with a triple-digit IQ can see Apple is stagnating. I sure wouldn't listen to business tips from this hack.
    1. ryleylamarsh's Avatar
      ryleylamarsh -
      iOS 7 needs to be amazing
    1. jpbl1976's Avatar
      jpbl1976 -
      Quote Originally Posted by jOnGarrett View Post
      because unlike you he has knowledge of the inner workings of apple. he's also privy to information that you would never have access to. he has experience and perhaps a masters or PhD.
      Actually, the guy you responded to has a point: Sculley didn't know what he was doing with Apple back then; stands to reason that he's no better expert on Apple than any other talking head these days.

      Besides, he's been gone from Apple for the past 20 years; any insider knowledge he possessed is dated and likely inaccurate in the many years since -- heck, he wasn't even around anymore when Tim Cook came along and it's not as though he took great pains to nurture Jon Ive's talent (based on Job's bio, it seemed Ive was actually stuck in the doldrums before Jobs came along).

      Also, to your point: Masters and PhDs (i.e. "experts") are irrelevant; to paraphrase Twain: "an expert is only someone from out of town." The truth is, there are plenty of idiot PhDs: being able to pass course requirements and write a dissertation mean nothing if you can't execute in the real world. Having worked with some PhDs myself, I can tell you that most of them are great at theory but terrible at actually working. Too much analysis-paralysis.

      To be sure, Sculley's had great success since Cupertino (MetroPCS for one) but the best thing for him to have done when prodded on the subject of Apple was to have said nothing.
    1. dsg's Avatar
      dsg -
      Quote Originally Posted by Jokadaking View Post
      but the developers that work with ios (including the jailbreak market) are getting more innovative in their craft through customisation
      every update to iOS has stolen from the Jailbreaking community, the 'jailbreak market' is what drives iOS on. If it wasn't for the 'jailbreak market' iOS would have stagnated long ago
    1. buguy67's Avatar
      buguy67 -
      Quote Originally Posted by dsg View Post
      every update to iOS has stolen from the Jailbreaking community, the 'jailbreak market' is what drives iOS on. If it wasn't for the 'jailbreak market' iOS would have stagnated long ago
      this is so true!!!
    1. mlee19841's Avatar
      mlee19841 -
      Quote Originally Posted by feidhlim1986 View Post
      Considering Apple hasn't shown a fresh idea since January 9, 2007, they aren't wrong.
      Lol

      Quote Originally Posted by dsg View Post
      every update to iOS has stolen from the Jailbreaking community, the 'jailbreak market' is what drives iOS on. If it wasn't for the 'jailbreak market' iOS would have stagnated long ago
      True. Remember the do not disturb toggle in Cydia. Then the next update from apple hello do not disturb option.