Former Apple CEO Says iDevice Maker Needs a 'Creative Leap'
From Apple co-founder Steve Wozniak to former Apple CEO John Sculley, everyone seems to be telling Apple the same thing these days: it's time for something fresh.
With shares of Apple struggling to regain their lost footing over the last five months, calls continue to mount for Apple to wow us again with something - anything - that's new and groundbreaking.
In an exclusive interview with CNBC today, ex-CEO John Sculley admits that Apple is definitely in need of another "creative leap."
"We're in a period now where there's kind of a lull in innovation so I wouldn't expect to see a creative leap from Apple for maybe a few years," said Sculley, who was CEO of Apple from 1983 until 1993. "Now is the fast follower evolution decade – it's a time where we're not at a big breakthrough point in time, but where fast followers excel – so Samsung, an excellent fast follower is doing really well."
As far as Sculley sees it, Apple can only remain competitive in "the fast follower evolution decade" by ramping up its focus on emerging markets like China and India, where Android is outselling iOS devices at a fast and surprisingly overwhelming rate.