Tim Cook Admits that Apple is “Looking at New Categories”
Although some investors are worried about recent Apple stock losses, the Cupertino California company seems to be focused on the long term. Tim Cook recently revealed that the company is currently exploring new potential product categories to improve upon.
According to Cook, it’s been “an incredible year of innovation,” as he noted that Apple grew by about $48 billion in fiscal 2012 during his company’s annual shareholder meeting. The $48 billion in growth is more than Google, Microsoft, Dell, HP, and Research in Motion combined. He also hinted that his company could go in new directions in the future but as per the usual, he offered no specific details about what the company has been working on. He did say the following to shareholders though “obviously we’re looking at new categories. We don’t talk about them, but we’re looking at them.”
Of the possible new products Apple could be working on is a television set, which is said to have been in development at the company headquarters for years and the possible “iWatch” which has been rumored heavily over the past few months. Cook publicly hinted that Apple has big plans for the living room coming up and the natural transition of the company’s focus seems to be proving that. That along with the recent patent applications of a curved-glass display, which point towards a watch accessory leave a lot for Apple fans to look forward to.