Today at Apple's annual shareholder meeting, the topic of Android came up. And CEO Tim Cook wasn't unwilling to talk out its little green robot rival.
Cook stated in no uncertain terms that Apple is watching Android and staying on top of what the competition is doing. "We don't have our heads stuck in the sand," Cook explained.
Cook admitted there are a lot of Android devices out there, but also pointed out that market share is more important for attracting a good content ecosystem, something Apple is already good at.
"It is clear that Android is on a lot of phones," Cook said, adding that "it is probably true that iOS is on a lot more tablets." But, he concluded, "success is not making the most... there's a button or two we could press to make the most... That would not be good for Apple."
Unfortunately, Cook didn't dwell on what "buttons" Apple may push to create new or refreshed products in the coming months. Instead, Cook opted to focus on the fact that Apple is "not constraining our investment in R&D by a desire to grow a cash pile."
Sources: BI, Fortune