Apple's iPads and iPhones make Top 5 in Enterprise Device Activations for Q4 2012
According to a recently released study, activations of Apple’s various iPhones and iPads accounted for eight of the top ten devices activated by enterprise entities for the fourth quarter of 2012, with the current iPhone lineup taking the top three spots. Based on Good Technology’s quarterly Device Activations Report for the fourth quarter of 2012, Apple’s iOS ended up garnering nearly 77% of all activations for the sector, up from 71%. As a comparison, Google’s Android mobile platform dropped from 29% of activations to 22.7% over the same period.
For the study, Good Technology ended up analyzing activations across its network of over 4,000 corporate customers, which includes half of the Fortune 100. During this three-month period, Apple was clearly dominant, with the iPhone 5 itself accounting for roughly nearly one third of all device activations. The iPhone 4S and iPhone 4 ended up following suit, showing a slight increase bump in activations for the quarter attributed to the annual price drop Apple employs when a new model is released. Rounding out the top five was Apple’s third-generation iPad and iPad 2.
On the other hand, Android’s top performer was Samsung’s Galaxy S III, which netted 6% of total device activations and landed the company sixth place. Despite owning the majority share of the enterprise, Apple faced rising competition from Android devices as the activations jumped from 2.7% to almost 7%. One thing to note is that the so-called “phablet” devices like the Galaxy Note were designated as tablets for the study.
It’s been known that the iOS and Android platform continue their duopoly in all things mobile but Microsoft’s Windows Mobile platform managed to squeeze out a bit of market share with the decline in Android activations. Windows devices accounted for 0.5% of total activations for the quarter. As far as the year ahead, Good Technology expects more device diversity in the workplace as enterprise embraces the bring your own device (BYOD) movement. By allowing employees to use their own equipment, corporations can see reduced costs and higher productivity as workers are able to use devices they are more familiar with. We’ll have to see how things actually turn out though.
Source: Good Technology