HTC Seeks to Convert iPhone Owners to HTC One Users
As it gets eclipsed by Samsung’s rise, HTC is currently planning to take back its market share in the smartphone sector by targeting iPhone owners. With the launch of the HTC One, the Taiwanese manufacturer will roll out a new version of its HTC Sync Manager desktop application, which will have an added feature: the ability to extract information from iPhone backup files. The information would allow iPhone owners switching to the One the ability to transfer photos, calendar entries, text messages, videos, and more.
According to CNET Asia
, it’s unclear whether the software will work across both PC and Mac platforms but the previous iterations did. As of right now, initial reactions to the One have been quite positive, with tech media praising the handset’s spec sheet, which includes a quad-core processor, 2GB of RAM, and a 1080 display as well as a high build quality unibody chassis. For those of you who are unfamiliar with it, the leaked image which circulated the web showcased a design closely resembling that of the iPhone 5.
We don’t know if iPhone users will be attracted towards the One, especially since brand loyalty among iOS device users is a major driver behind the power and popularity of the platform, with some observers estimating a cumulative iOS customer value of $295 billion. Apple’s iOS ecosystem, both its app environment and accessory environment are both major factors in customer loyalty. It just so happens that many of the top apps in iOS are also available for Android, so HTC should be able to see some traction from that relatively soon. The manufacturer will still have a hard time though as getting iPhone users to abandon Apple’s ecosystem will be a tough obstacle.
Source: CNET Asia