Apple 'Top Brand' in British Business Survey
Business professionals in the United Kingdom are rapidly warming up to the Apple brand, as illustrated by the findings of a new Superbrands survey.
"Our annual league tables are based on the opinions of marketing experts, business professionals and thousands of British consumers," Superbrands says on its webpage today.
Among the designated "Business Superbrands" (the UK’s strongest B2B brands), Apple took the top spot on the list, followed by British Airways, Google, Visa, and Virgin Atlantic.
For the second of two Superbrands surveys - Consumer Superbrands (the UK’s strongest B2C brands) - Apple took the silver in second place behind Rolex. Rounding out the top 5 in this category are Microsoft, British Airways, and Coca-Cola.
"As consumers remain unsettled and fearful over what feels like endless economic doom and gloom," explains Stephen Cheliotis, chairman of the Superbrands Expert Council, "it is perhaps no surprise that we are turning to reassuringly familiar brands that we have known throughout our lives."
To review all the official results from Superbrands, click here