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  • Apple 'Top Brand' in British Business Survey


    Business professionals in the United Kingdom are rapidly warming up to the Apple brand, as illustrated by the findings of a new Superbrands survey.

    "Our annual league tables are based on the opinions of marketing experts, business professionals and thousands of British consumers," Superbrands says on its webpage today.

    Among the designated "Business Superbrands" (the UKs strongest B2B brands), Apple took the top spot on the list, followed by British Airways, Google, Visa, and Virgin Atlantic.

    For the second of two Superbrands surveys - Consumer Superbrands (the UKs strongest B2C brands) - Apple took the silver in second place behind Rolex. Rounding out the top 5 in this category are Microsoft, British Airways, and Coca-Cola.

    "As consumers remain unsettled and fearful over what feels like endless economic doom and gloom," explains Stephen Cheliotis, chairman of the Superbrands Expert Council, "it is perhaps no surprise that we are turning to reassuringly familiar brands that we have known throughout our lives."

    To review all the official results from Superbrands, click here.

    Source: Superbrands
    This article was originally published in forum thread: Apple 'Top Brand' in British Business Survey started by Michael Essany View original post
    Comments 3 Comments
    1. emtee25's Avatar
      emtee25 -
      Think you will find apple came second
    1. Mrteacup's Avatar
      Mrteacup -
      Quote Originally Posted by emtee25 View Post
      Think you will find apple came second
      Think you will find they mentioned that
    1. KaarinaTuulola's Avatar
      KaarinaTuulola -
      i think samsung is the top brand among other leading brands apple can be second