RIM to Take on iAd with New "BlackBerry Advertising Service"
If the folks at Research in Motion are intimidated by Apple and its popular products and services, it certainly isn't showing.
First, on Monday, the makers of the BlackBerry smartphone introduced the "PlayBook" tablet, the first real competitor to the iPad in the tablet marketplace. Now, on Tuesday, Blackberry is introducing its very own mobile marketing platform to squarely challenge iAd. Today, RIM formally announced the "BlackBerry Advertising Service," which will "help developers integrate advertising in their BlackBerry smartphone applications quickly and easily, while also allowing advertisers, agencies and brands to work with a broad selection of advertising networks."
According to Alan Brenner, Senior Vice President, BlackBerry Platform at Research In Motion: "The BlackBerry Application Platform is providing a truly powerful foundation for our developer community. The BlackBerry Advertising Service offers developers a quick and easy way to integrate advertising in their applications. The service reduces the commercial and technical complexity of enabling ads within an application and offers developers a new avenue of monetization."
Essentially, the set-up for BlackBerry's new advertising service is far from revolutionary. With just a few lines of code, "developers can include advertising in applications that are relevant to their users and tie into core BlackBerry smartphone features." Analogous to Apple's endeavor to pacify its iOS developers with a potentially lucrative mobile advertising platform, RIM is also dangling "green" opportunities for BlackBerry developers by simplifying the integration of advertising both on the development side and on the commercial side.
To learn more about BlackBerry's incentives to advertisers and developers, check out RIM's revamped dev page