Apple knows a thing or two about luxury brands. As a result, it shouldn't come as a surprise that Apple recently turned to one of the finest names in luxury automobiles to procure talent to head up its EMEIA corporate relations.
PRWeek was first to learn that Rolls-Royce’s director of external communications Josh Rosenstock will officially join the Cupertino, California-based Mac-maker within the next few weeks.
One source with knowledge of the move said the ‘heavyweight’ hire was a reflection of Apple’s desire to grow its corporate affairs capabilities as it becomes increasingly drawn into global regulatory and political issues.
Before hiring in at Rolls-Royce four years ago, Rosenstock was the head of corporate communications at financial tech firm Misys. Prior to that he held a similar position at RWE Thames Water.