Does Apple run the risk of not being "cool" with consumers anymore? That's a concern recently expressed by Steve Wozniak, a man who co-founded the company with Steve Jobs in 1976.
Speaking with Bloomberg this week, Wozniak suggests that it's been too long since Apple released a product that raised the bar for the industry at large. “Apple is really good at setting a standard with a new device," Woz admitted. "Apple still has its halo in that regard.”
But that may change unless Apple gets back to innovating in a big way.
Following Jobs’s death in 2011, Apple has delivered upgrades and variations of devices including its iPad and iPhone, while coming under increasing pressure from rivals including Samsung Electronics Co. As shares have slumped 34 percent since a September peak, Chief Executive Officer Tim Cook faces calls for revolutionary new machines that will prop up profitability.
Woz, of course, hasn't lost hope or faith in the company he helped launch. In fact, talk of the so-called “iWatch” has rekindled his imagination and optimism for the innovation Apple may have in store.
Wozniak is elated to hear that Apple has assigned dozens of its engineers to build the ultimate smartwatch. “Apple can keep engineers working so intently toward the right product, you don’t have to rush something out ahead of time,” he said.