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  • New Products Previewed by Apple Board Months Before Launch


    6 to 18 months before new and refreshed Apple products are released to the public, they are previewed by the Apple board. That's the revelation from Apple chairman Arthur D. Levinson, who spoke Tuesday afternoon at Stanford's Graduate School of Business.

    "So how much input does Apple's board have in the creation of its new products?" was a question posed by curious attendees of the event, which featured an on-stage interview with Levinson by Stanford student Vicki Slavina.

    According to Levinson, the board doesn't have much input at all in the product creation process, although new products are presented to the board sometimes more than a year before launch. If presented early enough, he says, some board insights are taken into account.

    Board members "with expertise" in certain product areas reportedly wield more influence than others. Nonetheless, long-term direction and planning fall under the board's jurisdiction. "Individual product review isn't a top priority," Levinson clarified.

    "The board is not there to define product specs," he said. "It's there as a sounding board. It's there as a resource. And ultimately, the board is there to hire and fire the CEO."

    Source: Fortune
    This article was originally published in forum thread: New Products Previewed by Apple Board Months Before Launch started by Michael Essany View original post
    Comments 5 Comments
    1. Mrteacup's Avatar
      Mrteacup -
      Really!? The board gets to see what they've invested millions in!? Wow! That's not what EVERY business does!
    1. tekwiz's Avatar
      tekwiz -
      Quote Originally Posted by Mrteacup View Post
      Really!? The board gets to see what they've invested millions in!? Wow! That's not what EVERY business does!
      Apparently you have reading comprehension issues. That or your head has been in the sand the last 5 years as every major news agency has explained how Apple actually is not run like "EVERY business does". Dope.
    1. *T*'s Avatar
      *T* -
      Quote Originally Posted by tekwiz View Post
      Apparently you have reading comprehension issues. That or your head has been in the sand the last 5 years as every major news agency has explained how Apple actually is not run like "EVERY business does". Dope.
      No, you're the one that has issues. What, do you assume Apple offices for have chairs, because other businesses have chairs? No, because that would be copying. Or in the case of your fanboyship, Apple obviously invented it first and the other companies are stealing their ideas.
    1. honeydew's Avatar
      honeydew -
      Quote Originally Posted by tekwiz View Post
      Apparently you have reading comprehension issues. That or your head has been in the sand the last 5 years as every major news agency has explained how Apple actually is not run like "EVERY business does". Dope.
      Excuse my language, but what a white trash you are, i don't even have to know how great intelligence you have just by looking at your avatar.. You're kind of people not welcome around here, and if your are not white trash, then you maybe one of those mentally disabled human garbage that has been produced by this awful society..

      Are you japanese, who only knows how to write or read? Or rich asians? What a waste of society...
    1. JacksonLudin's Avatar
      JacksonLudin -
      Well apple isn't typically one to release things first, so that makes no sense.

      He's been a member since 2007...

      The other guy tekwiz