Apple Showcasing Interactive Advertising with iAd Gallery App
Apple today released iAd Gallery, and iOS app that Apple calls "a celebration of advertising." To call this app ‘ad supported’ would be quite an understatement. iAd Gallery's sole purpose is to showcase Apple's struggling iAd advertising service and act as a creative launching point for potential clients.
Although the iAd Gallery app is nothing more than a revolving door of ad campaigns, it is still full-featured app, nonetheless. A few of the key features include, regular updates featuring the latest ads from the iAd network, a slick "spinning wheel of iAd banners," a section for your favorite or "Loved" ads, and of course, the usual interactive ad campaigns that are at the heart of iAds to begin with.
Apple describes iAd Gallery as having "Great ads. On-demand. In your pocket." Given the merits of the app itself, it's not a bad app, just a self-serving one. The app is informative, easy to use and accomplishes what it sets out to do. However, the App Store is hardly lacking when it comes to advertising.
With advertising just about everywhere these days, most of us spend a great deal of time simply ignoring ads or trying to avoid them altogether. However, if any of the ads do catch your eye, then iAds are a great way to learn more about products and services being advertised. Let's just hope this doesn't become a dedicated category in App Store.