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  • Apple Airs Two New iPad Ads - "Alive" and "Together"


    Apple recently released new iPad ads that showcase both the fourth generation iPad and the iPad mini. Much like previous ads, the focus of these ads was on apps and the experience of using the iPad itself, however this time, the messaging has been kicked up a notch.

    The first commercial, titled Together, starts off with the words including go, tether, hello, watch, leap, roam, flick, etc. before settling on the word wild. The apps mash up and starts another set of words that end on bright, with more apps than words ending together, and finally a last set of words ending in iPad. Among the apps that were showcased included built-in apps such as FaceTime, as well as iBooks, games and medical apps.



    The second commercial, "Alive," follows a similar formula, hitting loud, deep, alive and finally iPad with a wide range of apps, games and other digital content shown in between the mapping to each of the individual words. Examples would include loud music, the anatomy of the human ear, visually loud fashion and drums.



    Although the new ads follow the same theme as the previous iPads to date, the pace of these ads seem much faster and similar to that of the previous iPod ads that were on the air before. The direction the Cupertino California seems to be taking in marketing their tablet seems to be more fun and interesting. This may prove to be a more successful given the new, lower starting price point of the iPad mini.

    Source: Apple
    This article was originally published in forum thread: Apple Airs Two New iPad Ads - "Alive" and "Together" started by Akshay Masand View original post
    Comments 9 Comments
    1. Raybeast's Avatar
      Raybeast -
      I have never seen so much analyzation for commercials. Not bagging on the article, just think its peculiar. :P
    1. se23's Avatar
      se23 -
      Reminds me of Sesame street.
    1. *T*'s Avatar
      *T* -
      Worst apple ads I have ever seen.
    1. Harambur's Avatar
      Harambur -
      instead of analyzing or in addition to, give us the names of each app featured in the commercial.
    1. bigboyz's Avatar
      bigboyz -
      The apps showcased look pretty cool. Tell us what they are called...?
    1. holyshnikes's Avatar
      holyshnikes -
      Apples adds have been progressively getting worse after Steve's death. I wish they'd come out with something new to shut up Samsung.
    1. clive.weller's Avatar
      clive.weller -
      Utter rubbish, dreadful, futile and totally silly. Does not show a thing about an iPad other than it is capable of displaying photos.
    1. Mrteacup's Avatar
      Mrteacup -
      Honestly I don't care if its not innovative or whatever you guys like, this commercial makes me smile. I love it. It's just fun, apple by far has the best simple fun commercials in my opinion.
    1. Channan's Avatar
      Channan -
      I liked it.