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  • Apple's iPhone Snags Top Spot in Japan's Mobile Phone Market in 2012


    According to recently published findings, Apple rode strong demand of its new iPhone 5 to sell more handsets in Japan than any other manufacturer during the full 2012 calendar year. The news comes as a first for the Cupertino California company.

    Data from Counterpoint Research shows that by the end of the fourth quarter of 2012, Apple’s iPhone accounted for 16% of the entire Japanese mobile phone market, feature phones included. This helped the company take an annual share of 15% for the year. The report found traditional top-sellers such as Sharp and Fujitsu behind Apple for the first time, with each taking a 14% share of the market. Sharp, which has been financially struggling over the past few quarters, had previously been Japan’s number one cell phone manufacturers for six years running.

    Helping contribute towards Apple’s success was heavy promotion of the iPhone 5 from carriers such as Softbank and KDDI in an attempt to set themselves apart from the market-leading telecom, DoCoMo. The campaign yielded interesting results, as DoCoMo countered the iPhone with foreign smartphone offerings. By the end of the fourth quarter, Apple, Samsung and LG took up half the market, while Chinese brand also saw booming sales. Analysts from Counterpoint said the following to share their take on Japan’s mobile market:

    Japan was once considered to be like a Galapagos Island, an isolated terrain, in terms of mobile technology. It had its own unique digital cellular technology. It was far more advanced than any market in the world and it seemed nearly impossible for any foreign technology company to penetrate the market. Motorola had failed and Nokia had failed. The wave of smartphones has changed the situation now and it looks like the Japanese market is a market that can be transformed after all for better or worse.
    DoCoMo ended up blaming the iPhone for its biggest ever monthly loss of subscribers previously and over the same period, Apple partner carriers Softbank and KDDI saw massive month-to-month gains.

    Looks like Apple seems to be making the right move by expanding and reaching out to foreign markets to continue their success.

    Source: Counterpoint Research via TheNextWeb
    This article was originally published in forum thread: Apple's iPhone Snags Top Spot in Japan's Mobile Phone Market in 2012 started by Akshay Masand View original post
    Comments 8 Comments
    1. *T*'s Avatar
      *T* -
      That's because the Japanese know the difference between a genuine product and it's imitation (Android).
    1. Mattme11's Avatar
      Mattme11 -
      that a fake iphone 5 the headphone jack should be on the bottem not the top
    1. fanboyfanboy's Avatar
      fanboyfanboy -
      Quote Originally Posted by Mattme11 View Post
      that a fake iphone 5 the headphone jack should be on the bottem not the top
      It is on the bottom... Lol...
    1. iLoveWindows&iPhone's Avatar
      iLoveWindows&iPhone -
      Quote Originally Posted by Mattme11 View Post
      that a fake iphone 5 the headphone jack should be on the bottem not the top

      Quote Originally Posted by fanboyfanboy View Post
      It is on the bottom... Lol...
      True fanboy....Yet it should also be on the LEFT!...LOL...

      (At least the one found in America should be, not sure if different Regions have it swapped)
    1. Mrteacup's Avatar
      Mrteacup -
      The head phones are just their for the picture though ahahha not even plugged in..
    1. Swatme101's Avatar
      Swatme101 -
      Quote Originally Posted by iLoveWindows&iPhone View Post
      True fanboy....Yet it should also be on the LEFT!...LOL...

      (At least the one found in America should be, not sure if different Regions have it swapped)
      An even truer fanboy like me would know that these mockups were created before the iPhone 5 came out and misinterpreted the original leak, which suggested possibly that the back black aluminum was the screen. Or something or other. It's still gotta be on the left regardless haha
    1. duceduc's Avatar
      duceduc -
      Sticking to the topic. I remembered when the iPhone first showed up in Japan, not everyone rushed to get one. They were so in love with their clamshell tv mobile phones. As the years go by, I started seeing more iPhone users, but they didn't ditched their old phones Instead, they bought the iPhone as a second phone.
    1. Mattme11's Avatar
      Mattme11 -
      Quote Originally Posted by fanboyfanboy View Post
      It is on the bottom... Lol...
      i know it said it kind of wrong but what i mean is. on the photo the mic should be on the left bottem.

      i just said top and bottem by looking at the photo. because it you look at it, its on the top bit of the photo lol