Tim Cook Addresses OLED, Bigger iPhone Screens in Tuesday GS Keynote
Blasting OLED screens as “awful,” Apple CEO Tim Cook certainly spoke his mind this morning during a keynote address at the Goldman Sachs Technology and Internet conference.
“When you look at displays, some people are focused on size. There’s a few other things about the display that are important. Some people use OLED displays, the color saturation is awful," Cook said today. "The Retina display is twice as bright as an OLED display. I only bring these points up to say there are many attributes to the display, and what Apple does is sweat every detail. We care about all of them and we want the best display, and I think we’ve got it."
Tell us how you really feel, Mr. Cook.
Despite his unabashed condor on OLED, Cook was more reserved in his remarks when discussing the perceived market demand for larger smartphones (specifically, smartphones like the iPhone, only with a larger display). "I don't want to say what we will do or won't do," Cook stated, surprising some that he left the door so wide open regarding a possible Apple "phablet."
"We put a lot of thinking into screen size," he added, doing little to squelch rumors that Apple is presently building a larger iPhone. "And believe me, we've picked the right one."
Notwithstanding Cook's keynote declaration that he's "not going to talk about what we're going to do in the future," Cook may have told us everything we need to know about Apple's current line of thinking with regard to two key issues: OLED is "awful" and the prospect for an iPhone model with a larger screen certainly hasn't been ruled out.