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  • Tim Cook Addresses OLED, Bigger iPhone Screens in Tuesday GS Keynote


    Blasting OLED screens as “awful,” Apple CEO Tim Cook certainly spoke his mind this morning during a keynote address at the Goldman Sachs Technology and Internet conference.

    “When you look at displays, some people are focused on size. There’s a few other things about the display that are important. Some people use OLED displays, the color saturation is awful," Cook said today. "The Retina display is twice as bright as an OLED display. I only bring these points up to say there are many attributes to the display, and what Apple does is sweat every detail. We care about all of them and we want the best display, and I think we’ve got it."

    Tell us how you really feel, Mr. Cook.

    Despite his unabashed condor on OLED, Cook was more reserved in his remarks when discussing the perceived market demand for larger smartphones (specifically, smartphones like the iPhone, only with a larger display). "I don't want to say what we will do or won't do," Cook stated, surprising some that he left the door so wide open regarding a possible Apple "phablet."

    "We put a lot of thinking into screen size," he added, doing little to squelch rumors that Apple is presently building a larger iPhone. "And believe me, we've picked the right one."

    Notwithstanding Cook's keynote declaration that he's "not going to talk about what we're going to do in the future," Cook may have told us everything we need to know about Apple's current line of thinking with regard to two key issues: OLED is "awful" and the prospect for an iPhone model with a larger screen certainly hasn't been ruled out.

    Source: Barron's
    This article was originally published in forum thread: Tim Cook Addresses OLED, Bigger iPhone Screens in Tuesday GS Keynote started by Michael Essany View original post
    Comments 37 Comments
    1. iLoveWindows&iPhone's Avatar
      iLoveWindows&iPhone -
      I want Apple to release a bigger screen model just so everyone can stop complaining about it...it's time we move on!
    1. necktweaker's Avatar
      necktweaker -
      Personally, I don't see the need for a larger screen. I actually like the smaller screen of the 4S more than the taller iPhone 5 screen. But I seem to be in the minority on this topic.
    1. iPodTouch149's Avatar
      iPodTouch149 -
      Quote Originally Posted by necktweaker View Post
      Personally, I don't see the need for a larger screen. I actually like the smaller screen of the 4S more than the taller iPhone 5 screen. But I seem to be in the minority on this topic.
      I agree smaller was better
    1. cgfusion's Avatar
      cgfusion -
      Add me to the minority, I'm fine with the iPhone 5 screen, yes even the 4S.......if I want a bigger screen I get out my iPad Mini. I don't want a phone that is that big and bulky....it looks really stupid to see someone with the "you know what-note" holding it up to their face. keep this trend up and I can get my old "Cellular One Back Pack phone" out from the basement and use that.
    1. Ambi_Valence's Avatar
      Ambi_Valence -
      I want a bigger screen but not a bigger device.
    1. utahfuntimes's Avatar
      utahfuntimes -
      Quote Originally Posted by cgfusion View Post
      Add me to the minority, I'm fine with the iPhone 5 screen, yes even the 4S.......if I want a bigger screen I get out my iPad Mini. I don't want a phone that is that big and bulky....it looks really stupid to see someone with the "you know what-note" holding it up to their face. keep this trend up and I can get my old "Cellular One Back Pack phone" out from the basement and use that.
      There has been a lot of usability put into the size of the current iPhone screens. People don't understand this. You should see my wife with her small hands trying to use a smartphone with a larger screen... she can't one-hand it... she has to start using both her hands. The iPhones size is such that you can easily hold it in one hand and control it with that one hand. Even with my larger hands I find the larger form factor and screens of some of the larger smartphones just are not comfortable to use with one hand.

      It's a trade off, and one that Apple has chosen deliberately... it's not a decision that was just hap-hazardly made.
    1. Donnutt's Avatar
      Donnutt -
      Quote Originally Posted by iPodTouch149 View Post
      I agree smaller was better
      I never wanted a larger screen, but I have to admit I like the 4", tall display.
      That being said, I still would be happy with only a 3.5". In my opinion it is a perfect size.

      Wow, Tim isn't quite the same type of public speaker Jobs was is he? Certainly speaks his mind. We'll never have to worry what he ISN'T saying!!

      Quote Originally Posted by Ambi_Valence View Post
      I want a bigger screen but not a bigger device.
      Lol. Doesn't everybody?
    1. crackertime's Avatar
      crackertime -
      Quote Originally Posted by cgfusion View Post
      Add me to the minority, I'm fine with the iPhone 5 screen, yes even the 4S.......if I want a bigger screen I get out my iPad Mini. I don't want a phone that is that big and bulky....it looks really stupid to see someone with the "you know what-note" holding it up to their face. keep this trend up and I can get my old "Cellular One Back Pack phone" out from the basement and use that.
      I am just curious based on what you wrote. Is the only reason you don't want a bigger screen because you are worried other people will think you look stupid, the way you look at people with a Note? Just thought it was interesting.
    1. RandyTG's Avatar
      RandyTG -
      I think that it is odd that just because other vendors are going big, that Apple has to go big to compete. I like the taller aspect of the iPhone 5, but still like the slimmer width. Apple will do what Apple will do and people need to re-adjust their expectations.
    1. spazturtle's Avatar
      spazturtle -
      Tim Cook doesn't appear to understand Apples own words.

      "The Retina display is twice as bright as an OLED display."
      Apple claim what make a retina display retina is the PPI, so you could have a retina OLED display.
    1. andygev35's Avatar
      andygev35 -
      Quote Originally Posted by Michael Essany View Post
      Despite his unabashed condor
      I hope you meant candor...
    1. ukblake's Avatar
      ukblake -
      I can certainly see them making a phablet. I say make both and let people choose which one they want. Just by looking at this picture it makes me think it could happen. That's just more money in their pocket. Why not? Analyst: Apple is ‘leaving money on the table’ by not pursuing phablets
    1. L0giX's Avatar
      L0giX -
      i would absolutely love a iphone with a display of 5" or 5.5" droooooooooooooooooooooooooooooooooooooooool
    1. PokemonDesigner's Avatar
      PokemonDesigner -
      Quote Originally Posted by necktweaker View Post
      Personally, I don't see the need for a larger screen. I actually like the smaller screen of the 4S more than the taller iPhone 5 screen. But I seem to be in the minority on this topic.
      I completely agree.i prefer the 4s and below screens. The 5 screen really isn't bigger, just longer. Stupid idea. I'm hoping the 6 will actually have a bigger screen. That's why I'm not sticking to what I wanted (waiting for 5s) and just skipping up to the 6.
    1. bmwraw8482's Avatar
      bmwraw8482 -
      Quote Originally Posted by andygev35 View Post
      I hope you meant candor...
      Maybe he has a condor? With that kind of money u can buy just about anything.
    1. *T*'s Avatar
      *T* -
      Stop saying phablet! It doesn't matter who started it, just end it now!
    1. King_O_Hill's Avatar
      King_O_Hill -
      I like the size of the screen as it is ergonomically perfect!
    1. JedixJarf's Avatar
      JedixJarf -
      Quote Originally Posted by L0giX View Post
      i would absolutely love a iphone with a display of 5" or 5.5" droooooooooooooooooooooooooooooooooooooooool
      For real, I'm somewhat of a giant and the iPhone is just like a kids toy to me, my note 2 is practically the size of a normal phone for me. I think im one of the only people on this planet that can use the note 2 functionally with one hand.
    1. mortopher's Avatar
      mortopher -
      I'd prefer a larger screen, but I will admit that I have abnormally large hands
    1. EventHorizn's Avatar
      EventHorizn -
      I'd be perfectly happy with the iPhone 5 screen being a half an inch wider. I tried the Galaxy SII for a month and thought the 4.5" screen size was perfect, and I even have small hands.