Apple is making a big splash in the Lone Star State later this month as SXSW invades Austin, Texas once again.
On Tuesday, South by Southwest (SXSW) and Eventbase, a mobile event platform, released an update of the official 2015 SXSW GO app.
The updates, we're told, effective change the way people experience the cultural and technology festival. How so? Through the deployment of a ton of Apple iBeacons.